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Google encourages behaviour that helps it deliver better results to its users and nothing is more important than links between related websites to make this happen. When you have an INBOUND LINK from a website and you create an OUTBOUND LINK to that website, then you both have RECIPROCAL LINKS. Would you like a Reciprocal Link with us?
INBOUND LINKS: These are Links from other websites to your website that drive traffic to your website and help Google to find and index your website. The number and quality of links to your website help determine your PAGERANK and in turn your rank for many search terms. The text in the link should have keywords related to your business so Google can reaffirm the theme of your website. You can get inbound links by submitting your site to important web directories and by creating and sharing compelling tools and content with others in your industry.
OUTBOUND LINKS: These are Links from your website to other websites that Google uses as a way to figure out what your site and the target page are about, so the text in the link should have keywords related to your business. The best way to get inbound links from other websites is by giving outbound links to other websites.
PAGERANK
This is the system for ranking web pages that assigns a number between number 0 and 10, to a web page. The Google search is based in an algorithm and its heart is PageRank. High-quality sites receive a higher PageRank which Google remembers each time it conducts a search. PageRank use the link structure of the Internet as an indicator of an individual page's value so Google interprets a link from page A to page B as a vote by A for B and also analyzes the page that casts the vote. Votes cast by pages that have higher PageRank and are more relevant to your business help to give your page a higher PageRank. Google combines PageRank with sophisticated text-matching techniques to find pages that are relevant to a search and examines all aspects of the page's content, and the content of the pages linking to it, to determine if it's a good match for your query.
