Body Principles is a boutique Pilates studio, based in Sheen. They offer a range of classes to help improve posture, flexibility and wellbeing. Mercer Design was approached by Francesca Fröhlich to create a new look for Body Principles’ brand, logo, brochure and website.

Pilates is all about movement and fluidity. This idea inspired the design of the logo, using circular shapes, paired with a modern typeface. The recognisable shapes are mirrored in the brochure and website, creating a strong brand identity.

Visit bodyprinciples.co.uk