CiC provides assistance to more than 350,000 public and private sector employees and their families in more than 80 organisations worldwide. We were asked to evaluate their brand identity, and we have given CiC a consistent look, both online and in print. We produce monthly helpsheets in pdf format, and also manage the email distribution to CiC clients using mailchimp.
A logo is the starting point of an organisation’s visual recognition. Other visuals aspects such as a consistent colour palette, typography, layout and style of imagery add to the visual identity.
Many companies are recognisable by something other than a logo. In CiC’s case, the bright lime colour is a key part of the company’s visual language.