Branding and identity CRA
CRA Brand Identity

CRA is a specialist risk management consultancy. They offer a broad range of services to Nuclear, Oil & Gas, Defence, Process, Power, Transport, Business and Finance sectors. CRA kindly chose Mercer Design to develop their branding and identity.

CRA have a strong background in engineering and mathematics and we took inspiration from the great Dutch mathematician and graphic artist, M. C. Escher. The final logo reflects Escher’s use of slightly ambiguous 3-dimensional cubes. CRA also wanted colours that reflect their personality and the use of dark blue, magenta, purple and cyan helps to set them apart from other companies operating in the risk sector.

A Brand Guidelines document is a vital tool in maintaining an organisation’s identity. Mercer Design help plan, write and design Brand Guidelines. We also designed and built a fully responsive website for CRA.