Mercer Design have a background in Information Graphic design, and we are often asked to create map design and diagrams. Over the years we have worked together with both Oxford University and Oxford University Press.
Oxford University’s creative brief called for an ‘ultra-urban’ design that would appeal to the University’s undergraduate population. Sustainability is increasingly vital for businesses and consumers and the leaflet encourages students to conserve energy and to recycle. The map indicates the locations of participating eco-friendly retailers and organisations in Oxford. The best map design is often about simplifying information so that users can quickly locate the things they are looking for. The leaflet was printed on 100% recycled paper using waterless printing with vegetable inks.